➢ Stay Positive. Use the media to deliver good news about your business and raise your profile
➢ Don’t Cut Your Marketing Budget. Make sure your budgets work harder by targeting your customers more effectively
➢ Raise Your Profile. Your continued marketing efforts will stand out more as a result of others deciding to reduce theirs
➢ Be Consistent. Consistent messages will help you gain momentum as the economy improves
➢ Keep Communicating. Keep regular contact with your customers to increase customer loyalty
➢ Build A Strong Brand. Brands cannot be built overnight but their value is demonstrated in difficult times
➢ Reduce Risk. Using case studies and testimonials to demonstrate the benefits of your products and services reduces the perceived risks of using a new supplier
➢ Emphasise Value. Your customers may also be experiencing difficult times so ensure they are receiving value for money
➢ Make Sure Your Website and Sales Literature Are Up To Date. You risk losing business if your information is not current and relevant
➢ Evaluate Your Marketing Activity. Constantly review how your company is perceived and is performing
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