CURRICULUM VITAE
Derek Carpenter
PERSONAL DETAILS
NAME: Derek Carpenter
CURRENT LOCATION: Barnsley – South Yorkshire
PROFESSIONAL:
Fellow of Institute of Sales and Marketing Management
Chartered Marketer
Fellow of the Chartered Institute of Marketing
CURRENT EMPLOYER: Derek Carpenter Marketing
CURRENT POSITION: Specialist Sales and Marketing Support
MOBILE TEL: 07796 050539
Key Skills:
Providing vision, leadership and strategic direction and planning
Brand Building/PR and Effective Communication
Business revenue influencing and team building
Improving performance and profitability
Implementing and monitoring strategic blueprints for new start and established business
Delivery of business objectives.
Sales Specialist and Chartered Marketer
Approved Business Coach
Creator of sales with single and multi brand portfolios
Public Speaker
Mentor
Event’s Organiser
Industry Author
Multi Site Management
Employment History
2008 - Derek Carpenter Marketing
Specialist Sales And Marketing Support
Using my skills developed over the years, I began freelance Sales and Marketing support to Companies. My intention was always to return to Industry and four years went quickly as I supported many Companies set and achieve strategies. 2013 now sees me looking for a permanent new challenge set over the next three to five years.
Duties:
Sales and Marketing support to Companies in Yorkshire and beyond to enable revenue growth, staff development, effective communication, proposal writing and sales and marketing strategies.
Assisted in setting business strategy, provide sales and report training and guide a Company to successful goal achievement.
Completed contract work in support of Chemical and process supply Companies e.g. Fraser Cleaning Technologies (Edinburgh) Core - Chem Limited (Berkshire) Enviro Tech Europe Limited (London) 3M (Reading) CC Hydrosonics Limited (Harlow)
2005 - 2008 Baron Blakeslee-Europe Limited (An addition to Enviro-Tech Europe Limited)
Managing Director
This was a highly valued brand that enabled us to provide chemistry and manufacture equipment as a “total” process solution to our customers.
It increased our control and margins and resulted in further success which strengthened customer relationships.
2002 - 2008 Enviro - Tech (Europe) Limited - London
Sales And Marketing Director
Following the levels of success at Stowlin Croftshaw with the EnSolv brand I was invited to join the manufacturer Enviro Tech Europe Limited with sole responsibility for the EnSolv brand within the UK and Europe. The product removed oils, lubricants, resins, adhesive, Flux and water from metals, plastics and electronics to high specification with performance and environmental benefits. In the Initial stages Stowlin Croftshaw maintained their role until I reorganised the UK into 3 separate areas to provide local area support. This removed their Master Distributor status.
Achievements:
I developed specialist Partners in Europe and fully trained their Sales teams to develop Sales. This type of training was provided to Univar PLC sales staff in multiple Countries.
We covered all key European Countries e.g. France, Spain, Portugal, Italy, Czech Republic, Germany Benelux, Scandinavia, Ireland and also took in the Turkish Air Force.
Our product was traditionally 7 times the standard cost of an alternative and demanded specialist skill to prove that Investment versus Benefits was proven to be positive.
All Sales and Marketing fell to me and a high profile established huge success.
We achieved preferred supplier status with Companies like Boeing, Airbus, BAE and many others to produce the most successful product in its field.
I gained accredited Responsible Care status.
Initially we relied on equipment manufacturers to support our activity but this diluted our control and margins. In response to this we completed an acquisition (See above - Baron Blakeslee-Europe Limited)
2000 - 2002 Stowlin Croftshaw
European Business Manager
Chemical Sales, Distribution, Storage and Manufacture – based in Leicester.
My Company Sales force was four and beyond this I was the Sales trainer for Partner Companies throughout Europe.
A wide portfolio range covered, in part, products for all aspects of metal pre treatment.
I had full responsibility to sell and market a Brand called EnSolv with Stowlin Croftshaw being appointed the “Master Distributor” on behalf of Enviro Tech Europe Limited.
EnSolv was to prove highly profitable. I was responsible for phosphate equipment sales under the Cool Phos Brand and Henkel products.
My personal sales contribution over 2 years was £1.5m.
Stowlin operated a waste transfer site under Licence.
To produce increased profits Stowlin provided own label formulations to Companies.
1996 - 2000 Amity UK Limited
Product Manager
This was a newly formed Company based in Barnsley, with an idea to provide an alternative cleaning Solvent to replace products that would become affected by regulation.
As this was a start up business there was no product and no literature
Within 18 months the Company was cash rich as a result of my strategy..
I sold the Borothene brand which was later superseded by the Leksol brand.
I established specialist distribution Partners in the UK and Europe.
An example was Ellis and Everard UK Limited. I worked with their national sales force to produce £500k p.a. sales for Amity with a margin return of 72%. Payment terms were 10 days following delivery. (Credit terms that were unheard of in this Industry)
I began to create strong links with Aerospace e.g. BAE and Airbus to gain product supplier status.
I established Responsible Care status via the Chemical Business Association (formerly BCDTA).
1981 - 1996 Nickerson Chemicals Limited/Nickerson Metolux Limited
General Sales Manager
Nickerson Chemicals Limited was a long established Chemical Distributor in Yorkshire but largely unknown beyond Yorkshire.
I joined them in 1981 as a Sales Representative to create new business west of the Pennines in areas like Manchester, Lancashire, Merseyside, Cheshire and Wales. (I lived in Bolton at the time. My wife’s home town)
During the 1980s an 1990s I established Nickerson Chemicals Limited as the most successful UK supplier of Henkel products.
Within 18 months I had produced over £1m sales.
1985 – I was appointed Sales Manager for Chemical Sales, having responsibility for a team of 4 salespeople and overall responsibility for Staff at the Dewsbury site. I undertook product purchasing responsibilities and developed a lucrative deal with Lubrizol (Bromborough) to acquire bi-product Hydrochloric acid for resale to “picklers” at high margins. This led to a large supply route to the Pillar Wedge Group.
Our trading was £4m.
I was responsible for storage inspection on customer sites prior to deliveries.
The Nickerson Investment Group, based in Manchester, owned the Chemicals business, Nickerson Metolux Limited who manufactured Polymer products for Companies like Ronseal and Cuprinol and Nickerson Fuel and Oils in Halifax. Group turnover was around £35m.
The Chemicals business was the most profitable.
I established new initiatives related to metal treatment and cleaning which others later followed, creating a divisional strategy.
In 1990 a Board decision was taken to produce a strong management team to combine both the Chemicals and Metolux businesses which existed on the same site. I was appointed General Sales Manager with responsibility for each business unit, increasing my Sales team to 10 nationally.
I was responsible for Staff training and development with responsibility for ensuring BS 5750 certification. (Now ISO 9000) I relocated my family to Yorkshire at this point.
Our Chemical portfolio was broad. We used own transport and storage for products like Hydrochloric. Sulphuric and nitric acids and a full range of Chlorinated Solvents delivered via our own multi pot 9 tonnes tanker, which was unique at the time.
The business succeeded year on year despite periods of downturn in the economy.
Some years following my departure the Group encountered trading difficulties and the business was sold to Omnichem Limited of Leicester. (Caldic now own Omnichem)
Associations:
Former Governor of Barnsley College
Former Governor of Barnsley Hospital NHS Foundation Trust
Former SME Ambassador – Yorkshire and North East on behalf of Chartered Institute of Marketing.
Former Secretary - South Yorkshire on behalf of the Institute of Directors
Former Committee Member of the Chemical Business Association. (UK trade membership body)
Former Vice President – Barnsley and Rotherham Chamber of Commerce.
Former Director - Barnsley Development Agency Limited.
Additional Insight:
I have a wide experience of Engineering and Manufacturing environments and successful business development from an “Idea”.
My specialist role in process applications adds the understanding of Oils, Lubricants, Adhesives, Resins, Flux, Polymers and Waxes.
Based in South Yorkshire I am at the centre of the UK with easy links via motorways, airports and rail for travel.
I hold a reputation for “problem solving”, having the outlook that most things can be improved.
Mobile Tel: 07796 050539
“Derek's knowledge and experience of sales and marketing speaks for itself as he is clearly a leader and innovator in its field. Derek's greatest asset for me is his ability to deliver simple and effective solutions that everybody understands. His communication skills are exemplary ensuring an affordable solution is always delivered within agreed timescales”.
Highly respected business turnaround specialist Kevin Parkin, Managing Director of Davy Markham Limited in Sheffield recorded: “Derek is a most positive and enthusiastic individual with superb communication, commercial and interpersonal skills. He stands above the rest by his ability to explain complex issues clearly and efficiently. He is certainly a good time manager with exceptional organisational skills. We can all learn from Derek's guidance, understanding and his ability to quickly absorb complex technical and business issues in the shortest possible time. It is always a pleasure to meet and work with Derek and I am sure that you will benefit from his innovative and creative strategies and also having him as part of your network”.
