Transfer of Knowledge is a creditable Investment

There’s no doubting that since 2009 Investment in most business units has reduced.

Confidence was stolen quickly and even now, in 2013, there is nervousness.

A Company I know were about to fill a vital role recently, only to be told there was to be a freeze on recruitment for at least the next six months.

Everyone is trying to protect the bottom line and remind me of a football team incapable of playing to win.

In both cases survival is at stake.

One Investment that can never stop is staff development and training.

In fact, in difficult times, it is more vital than ever.

Knowledge is the best Investment and its Important and reassuring to staff to see that their personal development is not being neglected.

At times like this the brave will do what is possible to ensure they are stronger when the economy Improves.

Doing nothing produces nothing.

Getting the best from staff now is a key to future success so encourage them to learn, get involved and use their time to promote your company.

Lazy people are a liability to themselves and a business.

Transfer of knowledge is an excellent Investment and now is a good time to review your planning and staff support.

Ten Tips for Marketing your Company

➢ Stay Positive; Use the media to deliver good news about your business and raise your profile

➢ Don’t Cut Your Marketing Budget; Make sure your budgets work harder by targeting your customers more effectively

➢ Raise Your Profile; Your continued marketing efforts will stand out more as a result of others deciding to reduce theirs

➢ Be Consistent; Consistent messages will help you gain momentum as the economy improves

➢ Keep Communicating; Keep regular contact with your customers to increase customer loyalty

➢ Build A Strong Brand; Brands cannot be built overnight but their value is demonstrated in difficult times

➢ Reduce Risk; Using case studies and testimonials to demonstrate the benefits of your products and services reduces the perceived risks of using a new supplier

➢ Emphasise Value; Your customers may also be experiencing difficult times so ensure they are receiving value for money

➢ Make Sure Your Website and Sales Literature Are Up To Date; You risk losing business if your information is not current and relevant

➢ Evaluate Your Marketing Activity; Constantly review how your company is perceived and is performing