Yes, I know I am “Nagging”

The uproar in recent weeks that has resulted from products labelled as mincemeat actually being horsemeat produces understandable concerns.

Of course, in the best of British tradition everyone has enjoyed trying to produce the best jokes.

My favourite is the one where a Man tells his friends “When I was told I was buying award winning Burgers I didn’t know they meant the Cheltenham Gold Cup!”

Cartoon artists have had a great time amusing us.

I’d like to say I have never tasted horsemeat but who’s to say now?

If you are a well known maker of “nag-bol” or Lasagne or a supermarket caught out in the supply chain, recent events will have been disastrous.

The big question will be whether the damage is short, medium or long term but it will have lowered consumer confidence.

As usual our “guardian” authorities have dithered and just made things worse.

In a crisis you soon find out who has any skill or otherwise.

A Brand takes a long time to develop and is easily destroyed.

Morrison’s were clever I thought.

Given the offending sources of supply seemed to originate in France and Ireland they quickly took out full page advertising reassuring us they only sourced “British Beef”

Do you remember the days of the “Buy British” campaign?

It reminded us of the benefits of quality and traceability.

It was a test of whether we were willing to pay a little more for better guarantees.

I will leave you to decide if that battle was won or lost but at the very least we are back to the question.

People who go on holiday without Insurance because its a few extra pounds will often live to regret it.

Even travelling with Budget Airlines has risks.

A penny to get there only to be stranded is not much fun if it happens.

When you are on holiday abroad have you found yourself saying “That would not be accepted back home on health and safety grounds!”

We want the best and have the best....but will we pay for it.

When you tender your services it’s likely the cheapest, not the best, will get it.

Perception of cost can throw us too.

I have often had to explain that one product costing £1000.00 per month is no different to spending £3000.00 for a product that lasts for three months.

When we limit our thinking our planning is poor and sooner or later we will reap the consequence.

We have become “short term” thinkers like many Governments and so nothing is lasting anymore.

British products make “Mincemeat” out of other Countries for quality...but we still let them “take us for a ride”

It’s time to say “Nay