Could this be said of YOU?

I encouraged those of you who wanted to learn how you were viewed to set the “Personal Brand” test.
The reaction was heartening and many thought this a great Idea and would "set the test"

I also promised to post an outstanding example achieved on behalf of one Manager who must have been thrilled by the outcome.

Many have asked me to post the example sooner rather than later..

Is this how we would be seen?

The truth is….you will never know until you ask and if you are not confident about the outcome you cannot claim confidence.

Everyone needs a Member of Staff and a Manager that can agree this summary.

Well done to them.

Introduction:

The purpose of this summary is to Identify and develop the strengths of Brand associated with (Name) – Branch Manager, referred to as “The Brand”.

It is based on thirteen years of working relationship and strengths and weaknesses observed.

My view of a Brand:

Brand is a reflection of a clear Identity, vision and consistency. It can be distinguished easily from other Brands. It is a trademark.

It separates one from another and is derived from who you are, who you want to be and who people perceive you to be?

1.     What does the Brand stand for?

Honesty, integrity, consistency, reliability and stability.

A strong Brand cannot be created overnight and its value is demonstrated in difficult times and over time. This Brand has established itself as effective, resilient and produces high levels of loyalty.

2.     How is the Brand different?

It remains highly visible and leads where others follow. It produces added value and appeals to those who seek quality and best practice.

It remains fresh and up to date and delivers what it promises.

It engages and welcomes the views of others and in this way remains “inclusive” and productive.

It strives to be the best by using a balanced approach.

The Brand is a good Ambassador and uses good listening skills.

Using assessment skills it reduces risk and builds assurance.

3.     Selling points of the Brand and benefits of working closely with it?

There is a professional image and approach that thinks short, medium and long term to reinforce the future.

An approach of considering new ideas ensures constant progress.

It is proactive and co-operative in style and endeavours to act as a key influence for progress.

It simplifies tasks to produce effective outcomes.

It takes a specialist approach.

Being closely associated with the Brand leads to benefits of strong personal development, vital direction, strong support, opportunity and job satisfaction.

4.     How does the Brand add value?

Constant Investment in the needs of others results in benefits for everyone.

It shares its own experience with others.

It remains positive and motivational.

It looks to build a strong foundation for the future.

It improves people’s lives.

5.     Why buy this Brand?

When it makes a promise – It keeps a promise.

It has verifiable credentials, is transparent and accessible.

It comes with a guarantee of commitment and is known and trusted.

6.     Why be loyal to this Brand?

It’s approachable, even handed, firm but fair and is respected for maintaining a “hands on” approach, which is unselfish, dependable and realistic.

7.     What “strap line” reflects this Brand?

Recognising that the Brand is forward thinking, aware of the need for continuous improvement and responsive in support of the needs of others an appropriate “Strap Line” is: “Trust you can build on”

8.     What Brand has been created and how is it perceived?

A trusted Brand already exists. In order to maintain its existing high reputation it needs to maintain focus on primary and specific areas of Brand strengths whilst ensuring areas of available Improvement are fully engaged. Strong presentation of the Brand should continue and Input from others should remain an Influence of Brand development.

Whilst perception is Instinctive the Brand needs to continue to be seen as “real”.

Effective communication will be needed to enhance and protect the true value of the Brand.

Summary Conclusion:

The Brand has matured and remained firmly fixed on good principle. Its philosophy is founded on developed formulas that are proven to work best. It has established itself as a leader and recognises no room for complacency.

Other Brands may be available but by comparison will prove to be “imitations” without equal substance.

Whilst Branding reveals true value, only when its value is true can it be said to have achieved a true standing.

I feel privileged to be associated with this Brand on the basis that it welcomes and values an honest opinion when it is persuasive, sincere and constructive.

In part I feel the Brands success has been developed by constantly reassessing these questions:

—         Where are we now?

—         Where do we want to get to?

—         How are we going to get there?

—         Who is going to do what and when?

—         How can we control, measure and develop the process?

Produced by:

June 2012