Does our Business operate on a "Pure Language"?

Imagine a leaflet has dropped through your door offering the most amazing offer on something you needed.

What would you do?

Naturally you would study the “small print”.

Just as you would look closely at a contract to be clear, since “the devil is in the detail”.

The term simply suggests we might be misled if not looking closely at the facts.

When you consider how much of the Important details are in small print, it suggests there is a practice intended to distract you.

The question arises then does our Business operate on a “Pure Language”?

No sensible Business can expect to exist for long when details are hidden either in words and print.

“Pure Language” is making things clear before expecting someone to agree.

Sales people should answer questions clearly and accurately.

Providing a false Impression will lead to conflict.

No-one likes unexpected surprises.

If you cannot deliver tomorrow, admit it rather than extract the order or explain it will take three days.

Never overstate facts and figures.

An argument is only won when the facts support it.

Telling the Truth shows a quality of your Brand and Service and of YOU.

Promising the Impossible in hope is unprofessional and damaging to a relationship.

Short term thinkers promise the Earth and deliver nothing, whereas long term thinkers are realistic.

Deliver more than you promise and you will gain friends and customers that last.

An attempt to hide something is destined to fail.

If a question feels awkward it’s usually because the real answer is revealing or uncomfortable.

“Pure Language” can NEVER leave you feeling awkward because it’s the Truth.

Never forget either, that the Truth has a ring to it and your audience will recognise it.

Small print assumes people can be misled. What else is it for?

If we operate on it – how could we ever claim a “Pure Language”?