A company that denies the value of a marketing plan is entirely rudderless.
Would a football club succeed without a quality Coach?
I can say with some authority that those without a marketing plan fail more frequently than those with one.
Any good Managing Director should insist on one.
The company’s reputation, branding and growth depends heavily on strategic thinking and without a marketing plan in place you will simply drift, lack controls and leave the future to chance.
Even if you are doing well by ignoring marketing you would be shocked to find what you would have achieved by having one.
Investing zero in marketing will produce zero return.
Investing something wisely will pay for itself and add to your gains.
Good management is vital to any company and you may immediately associate a rudderless company as without such skills.
A rudder enables control of direction of course but my point actually relates to marketing
The balance of both sales and marketing working together is the key to best success.
One reinforces the other and doubles the impact.
To many, marketing is a mystery.
That’s because, intelligent as they are, they are not a marketer.
What you communicate and how you communicate it, has power.
Even more important is the need to be effective, ensuring you convey the important facts that set you apart from others.
Just by looking at a website, I can anticipate strength or weakness in understanding this vital subject.
Some are so awful I wonder how a Managing Director would explain such a breakdown in understanding.
In years gone by your receptionist was first impression but now they are the second experience to make an impression for you.
Have you looked at your website recently?
When was the last time it was refreshed?
People come back to see what’s new.
With no new story or information your company appears stagnant.
The lesson is this:
Marketing is hugely cost effective when done properly.
If that’s not your experience you have the wrong person acting for you.
Don’t assume anyone can do it.
The good results testify to having the right marketer.
Using the Chartered Institute of Marketing you can invest in your staff developing new skills.
Investing in knowledge always brings a return.
Build for the future if you want to enjoy one.
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