Only one way to measure Customer Satisfaction - Ask!

I used to think I was in a minority when declaring no Interest in Politics but recent evidence suggests a shift towards me!
When I relate that less than 30% of people seem yet to hold some Interest, I wonder how a Business would view a 30% Customer Satisfaction rating!
A few years ago my company saw its satisfaction rating falling from 93% to 91% and the effort to understand and address it was Immediate. It may sound humorous but the real lesson was that customer satisfaction as a yardstick is the only "real" way to know how you are viewed.
Another lesson I see from Politics is that too often it is led by apparent personality rather than qualities in people.
A Business relies on qualities and development of people for long term continuity. Being able to add personality to qualities then produces a good outcome for everyone.
A promise made should always be kept.