The EU will expand your Brand success

One of the most enjoyable pleasures that I have enjoyed over the years has been meeting business people around the world to form successful partnerships.

Everyone recognises the Importance of the USA, China and India in the future prospects of the markets but too often we forget the value of markets closer to home.

No-one would ever have thought that European Countries would face such challenging economic Issues.

The common outcome is that more than ever, everyone realises the Importance of trade for prosperity.

One thing we should never doubt is the EUs positive approach to valuing good partnerships.

I have enjoyed them in most Countries and think with great affection to the Czech Republic, Scandinavia, Benelux, Portugal, Spain, Germany, Italy, France, Poland, Ireland and beyond.

One striking feature resonates with them all.

Each could recognise an opportunity and engage whole Souled in partnership. They saw positives and built from them.

When persuaded of an opportunity they were decisive and set off to make it work.

These days we might argue that such good opportunities are less but for those who grasp them, there is no better time to benefit.

Customers need good Ideas that make them more productive, efficient and viable.

If you are a UK Company, never forget that people prefer to buy locally or regionally.

They feel assured of support and care.

Distributor partnerships are of great value.

It’s not the numbers of them that make it work though; it’s the quality of them.

Finding a good partner, valuing and supporting them can make a huge Impact on your growth and reputation.

Build your Brand by building partnership and the outcomes will be very positive.

Developing a “Network” is like forming a Family.

2013 should set us apart from others....

2012 will be remembered in a variety of ways by all of us.

If there is a positive highlight for you – cling to it.

When we look back we can likely pick out a few lessons, successes and disappointments.

What is Important is that we all embark on 2013 with new energy and determination to make the highs more frequent than the lows.

The difference is always determined by our outlook and attitude.

For some the future may include a new direction but for others it may be an opportunity to complete goals already set.

I must say that without a challenge I am a restless soul.

I am fortunate that my drive seems to have grown each year, likely because as I reach a goal I can see another beyond it that keeps me moving, learning and reaching out to achieve more.

I have long since realised that good focus and best use of time produces best results.

Strategic thinking and application can take you a long way and bring great satisfaction.

More than ever in a business we all need to combine sales, marketing and commercial skills to recognise and maximise our opportunities.

A new year is likely to need a different response from us as we look to do things better than our competitors.

Knowing our own strengths but knowing their strengths too will help balance the right mix to maximise our market share.

People make things happen.

Knowing our team is vital and playing them to their strengths is vital to outcomes.

In football a Centre Forward has a different mindset to a Full Back.

Each is essential but playing them out of position will bring disaster.

Confidence is soon lost when people are confused about their roles.

Good Managers recognise this.

Optimism must become the norm.

Belief is vital in any search for success.

Best leadership never loses belief.

If you can see the opportunity – you can achieve it.

“If I ruled the World” – a song from Brussels for UK Industry

I read with Interest recently that a very desirable perfume, together with others, faced an unexpected challenge.

Apparently “those who know best” in Brussels had decided that a small level of Ingredient in the product should lead to new labelling giving the warning that the perfume may be Allergenic.

I can only Imagine the rush of blood pressure in the perfume Industry!

I should say that based on a Yorkshire question of “How much!?” I have never bought the product.

What I do know is millions have bought the product over decades with no report of allergies.

It brought my past life rushing back and gave rise to two thoughts:

The perfume Industry is rich enough to fight or delay it....

but in the end “those who know best” will prevail.

I began the 21^st Century (not my personal 21^st Century you will understand!) in a fight with the EU with a small, Innovative Company offering vitally needed solutions in Industry, from a Chemical background.

What we would achieve was astounding, freeing Industries like Aerospace, Manufacturing and Engineering to solve vital Issues and continue to thrive.

We spent hundreds of thousands of pounds to prove that proposed decisions were about to be made with neither research nor evidence at the heart of it, that would damage our Innovation, our Industry and peoples jobs.

The clever part was that the EU would substitute such need for proof and refer a “precautionary” approach, at that point unheard of, but now well rehearsed.  

In reality they substituted the need for proof with speculation and opinion that would keep a special group in lucrative work for decades.

These last five years has seen me as a “neutral”, but I was reminded of the farce of Committees and Politicians who have little use in the real world, having to grab our attention in case we forget them!

“Tinkering” is what they practice – but damage is what they do.

As I have experienced the corridors of these “Black Arts” that has grown up in Brussels, I know the humour, frustrations and damage to people’s lives.

I have accepted a challenge to write about it, coming to you through trade press and concerned news press, soon.

You will be amused, yet stunned at how your life is determined by unknown faces.

Be warned that it will raise anxieties about the trust we place in others in power.

 

What of a title?

I thought “Your life in their pockets” but it’s hard to argue with my Grandsons alternative.....”Lobby Mr Blobby”.

“The Railway Man” – A huge lesson in overcoming Hatred

Having read of the death of Eric Lomax recently, at the age of 93, my first thought was that He had lived to a good age having lived through some difficult times.

He was a Scot who found himself in the Signals Corp in the Second World War.

He was captured by the Japanese and spent two or three years being incarcerated in the most Inhuman of circumstances.

The 1940s was a shameful time in history for the Japanese.

There is no doubting they were cruel with a “no surrender” mentality.

A far cry from the kind and thoughtful people of today.

Of course, horrors were forced on the innocent of those times when Hiroshima and Nagasaki paid a heavy price for those for whom War seems a power game.

Eric wrote a book about His experience called “The Railway Man”.

I decided to read it.

It was a terrible story with an Inspiring lesson.

It was remarkable that he survived such horrors, never mind reached such a fine age.

It is testimony to what the mind and body can cope with, but only just.

He spent 50 years of deep hatred of His Interrogator.

His second wife, Patti, then sets in motion events that hold you spell bound with emotion and testifies to all that’s possible when we look beyond our inner struggles and tendencies.

The book is an easy read that raises many emotions and reactions.

What is obvious is that Eric was a remarkable Man but likely too humble to know how remarkable.

He was much Loved and Respected and rightly so.

I recommend this lesson in goodwill.

Do you have the ability to “Yield”?

The best Communicators are those who have a reasoning manner, simply because they encourage people to listen and think.

A dogmatic person tends to close minds and therefore loses any opportunity to pursue discussion.

The Greek word for reasonable literally means “Yielding” and so for many it would be seen as weak.

The opposite would be to have a belligerent attitude.

To yield simply suggests you value someone else’s views enough to hear them which will make them more receptive.

You might disagree but being disagreeable is not the solution. You don’t need to challenge every statement as wrong but rather find the “common ground” you share and build from there.

People have the right of choice so offering a thought provoking point will leave people thinking.

It maintains some groundwork for constructive discussion on another occasion.

Having a reasoning mind means you need to need think more deeply.

Try this as a genuine example.

A colleague told me recently that they were hurt and disappointed because a Friend had said no to a kind gesture that they had offered.

How would you suggest a resolution?

Firstly, look for positive reasons, not negative ones.

Don’t think of the situation as a rejection.

It’s at least possible that the receiver did not want to be seen as a “taker”, preferring not to put on a friends good nature. Perhaps they are just being respectful.

Here was the compromise solution that worked.

Explaining that the gesture was made in all sincerity, the intent was that only one reward was hoped for.

That the receiver would make the giver very happy, adding joy to their day by accepting the offer.

So, the argument in not accepting the gesture was to sadden the giver.

The receiver therefore was not simply receiving but was in fact giving more pleasure back.

The reasoned point was convincing and both benefitted by agreement.

We seem at times to have lost our ability to find simple solutions but in truth they can be found with a little extra thinking.

There’s a true saying that says “It’s not what you know – it’s how you feel about what you know that matters”

Don’t shut your feelings off when looking for solutions because feelings make a thing more real and natural. If you are really committed to something or someone you will never let obstacles get in the way.

In life, in business, in relationships....the same principles work if they are unselfish.

A bad attitude produces bad outcomes whilst a good attitude produces long lasting benefits for everyone.

Doubt springs from poor thinking.......

There are many things we take for granted simply because they are now every day events.

An example is flying.

800 people are now able to board a plane and travel thousands of miles.

A few decades ago it would have been thought “Impossible”.

Given so many achievements it’s never easy to be sure what might be possible.

If we limit our thinking we become disabled.

Try this as an example:

If I said an Elephant can walk on water, your likely response might be to reflect on my credibility!

If I added “When it’s frozen solid”, it becomes easy to accept.

When we lack additional Information it acts to limit us.

So its intelligent gathering of facts that helps us to see what is possible.

Thinking outside the box is vital.

Those that are good at this are the ones that advance success.

So, don’t be a limited thinker.

Stretch your mind and see possibilities.

Having a “can do” mentality takes you a long way.

What Investment are you making in others?

Childhood should be a happy time of adventure, play and learning by experience on our way to adulthood.

Have you ever noticed how youngsters maintain a keen interest in what happens to people?

I came across two reports recently that reminded me how sensitive young ones can be with their concerns.

One was in Britain, the other in Germany.

2000 children in Britain aged 4 to 14, when asked what they would change in the world said their first choice was solving hunger and poverty.

500 young people in Germany, aged 14 to 18, arrived at the same concerns.

What would you have chosen in a common list?

War, Disease, Pollution, Prejudice, Crime, Injustice....

The list could be endless!

As adults in Europe we likely feel poverty and hunger are third world issues.

In fact it’s not true and all around us the Issue is growing.

What Intrigues me is why we are not as aware of it as we might be?

In the UK a new scheme called “Food Banks” is being established to respond to growing needs. It cannot cope with current needs.

The response from adults is often “Governments are responsible for sorting it all out”.

Interestingly, when Ronald Reagan became the 40^th President of the United States, He said “Government is not the solution to our problem...Government is the problem”

If He was right what alternative exists?

For me, the lesson from younger ones is that they are aware and concerned.

As adults we often turn back to our comfort zone.

On the outside we can all express our concern and some do go on to make many sacrifices to add quality of life to others, whilst some don’t feel any need to be concerned at all.

Some give money, others hold tight to their money.

Some give service to their community, others are self serving.

Some rally to their family, others don’t get involved.

Some are inclusive whilst others are exclusive.

Somewhere along the way, is it possible that selfishness, greed, ambition or lack of humanity corrupted us?

It was likely the period when we moved from childhood to adulthood?

Whoever said “There are none so blind as those who won’t see” made a good observation.

Giving costs nothing.

Try a smile, a warm gesture, a kind thought, encouragement or commendation.

It’s a great Investment that multiplies the return for no cost.

Make your mark and make a difference.

The biggest gain will always be yours.